The Current State of SEO Going into 2023

SEO going into 2023. SEO has been and will continue to be an important part of any digital marketing strategy.

If you are new to the term SEO, it stands for Search Engine Optimization. It refers to the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.

Search Engine Optimization or digital marketing aims to improve a website’s visibility and organic search results to earn more web traffic.

SEO is an ever-changing landscape. The rules that applied a few years ago may not work today, and what works today might not be effective in the future. As Google continues to evolve and update its algorithm, it’s important to stay up-to-date on the latest SEO trends and changes.

In this blog post, we’ll look at the current state of SEO strategies and predict how they will continue to evolve. Stay tuned for more insights!

Here are some of the current SEO trends that you should be aware of going in terms of seo going into 2023:


1.User experience will continue to be a key ranking factor

User experience (UX) refers to how easy and enjoyable it is to use your website. A good UX is important because it can help improve conversion rates, reduce bounce rates, and increase the amount of time people spend on your site.

Many factors contribute to a good UX, from your website’s design to the quality of your content. As UX becomes increasingly important, it will also become a larger factor in SEO. In fact, Google has already stated that they consider UX when ranking websites.

Search engines are constantly improving at understanding search queries and user intent to provide relevant search results. They are using this information to adjust their search algorithms.

If your website does not provide a good user experience, ranking well in organic search engines will be more difficult.


2.Progressive web apps will become more popular.

Progressive web apps (PWAs) are becoming increasingly popular each year. PWAs are websites that look and feel like native apps but can be accessed from a browser without downloading from an app store

PWAs are beneficial for both users and businesses. Users benefit because they can use PWAs offline and have a consistent experience across devices. Businesses benefit because PWAs are less expensive to develop than native apps and can be indexed by search engines.

They also help grow mobile search traffic. We expect that PWAs will continue to increase in popularity throughout 2023 and beyond.


3.The rise of voice search

Voice search is a type of search query where internet users speak their questions or keywords into a device instead of typing them out.

Voice search is among the most important SEO trends right now, and that trend will only continue in 2023. With the help of artificial intelligence, Amazon Alexa, Google Assistant, and Apple Siri are becoming increasingly intelligent.

They can understand natural language processing and provide more relevant results for users. This increased focus on voice search means ranking factors like conversational search and natural language processing will become even more important in 2023.

Voice search is convenient and faster than typing, making it an increasingly popular way to search for information online. According to a Comscore study, 50% of all searches will be voice searches by 2030.

If you want your website to succeed in the coming year, you need to ensure that you are optimized for voice search.

This includes using natural language and long-tail keywords and creating content that answers common questions and is easy to understand. Use keyword phrases that are likely to be spoken by users.


4.Visual search will also become more important in Search engines

Visual search is a type of search query where the user searches for information using an image instead of text. For example, you can use Google’s visual search tool to search for images similar to the one you have.

According to a report from Juniper Research, the number of visual searches is expected to grow from 1.8 billion in 2020 to 2.9 billion by 2025

This SEO trend is already starting to impact SEO. For example, image optimization is becoming more important. This means adding keywords to your image file names and alt text so that your images show up when people do a visual search for them.


5.Local SEO will continue to be a key focus for businesses

Local SEO is the process of optimizing your website for local search results. People are searching for things like “restaurants near me” or “hair salons in [city].”

With more and more people using mobile devices to perform local searches, it is becoming increasingly important for businesses to show up in map listings and directory listings.

Google My Business has become an essential tool for businesses that want to optimize and improve their local SEO efforts. Make sure your business is listed on Google My Business and that your NAP (name, address, phone number) data is accurate and up-to-date.

In addition, create high-quality content optimized for local searches by including city and state names in your keywords and phrases.

By following these tips, you can ensure great search rankings for your business when people are searching for products or services in your area.


6.Mobile-first indexing will become the norm.

Mobile-first indexing means that Google will primarily use the mobile version of your website when determining your rankings. This is in contrast to the current system, which gives preferential treatment to websites optimized for desktop and mobile devices.

With more than 60% of all internet traffic now coming from mobile devices, it’s no surprise that Google is moving towards a mobile-first indexing system. If you want your website to be visible in 2023, you need to make sure it’s mobile-friendly (mobile optimization).



7.SERP Features will Continue to Grow in Popularity

SERP features are those little “extras” that you often see on a Google search results page. These include featured snippets (a snippet is a small piece of text that appears at the top of the search results page that answers a searcher’s question), image carousels, and local pack listings.

SERP features are designed to give users the necessary information without making them click through to a website. As mobile devices become more and more popular, SERP features will only continue to grow in popularity.

This is good news for businesses, as appearing in a SERP feature can help you to get more clicks and organic traffic to your website.


8. Content marketing will remain an important part of any successful SEO strategy.

Content strategy is vital if you want to rank well in search engines. Produce high-quality, long-form content that is optimized for your target keywords. Understanding user intent and creating content using relevant keywords that meet their needs is also important.

As we move into 2023, SEO experts believe that quality content will continue to be king. This means that your website’s content needs to be well-written, relevant, engaging, and optimized for search engines.


9.Link building will continue to be a vital ranking factor.

Link building has always been an important ranking factor in SEO, which will not change anytime soon. In fact, as SEO efforts continue to evolve, link building is becoming even more important. By building more links to your site, you can increase your chances of ranking higher on search engine results pages, which means more traffic for your business.

But it’s not enough to just build any old links – focus on building high-quality links from reputable sources. There are several ways to get quality links, such as guest blogging, directories, and social media. Ensure that the links you build are natural and add value for users. If you can do this, you’ll be well on your way to SEO success in 2023 and beyond.


10. Social media will increasingly influence SEO.

Social media has always been a powerful marketing tool, but it has become increasingly important for SEO in recent years. This is because social media signals (likes, shares, and comments) can influence your ranking on the search engine results pages.

As we move into 2023, we expect that social media will continue to play a role in SEO. This means that businesses need to ensure that they are active on social media and posting relevant, engaging, and informative content. In addition, businesses should also ensure to include links to their website in their social media posts.

By making social media a part of your SEO strategy, you can help to increase your website’s SEO (traffic and visibility).


11.AI and machine learning will play an even bigger role in SEO.

Artificial intelligence (AI) is starting to play a bigger role in SEO yearly. AI can be used for things like keyword research, link building, and content creation. We expect AI to become even more involved in SEO in 2023 as businesses begin to realize the benefits of using AI for their marketing efforts.



12.Advertising will become more important for SEO.

As we move into 2023, we expect paid advertising to play an even bigger role in SEO. This is because businesses are starting to realize that they need to do more than just rank high in the search engine results pages (SERPs) to be successful. They need to make sure that potential customers see their paid ads.

Businesses will need to focus on creating relevant ads, targeted, and engaging if they want to succeed with their SEO efforts. AdWords and other PPC advertising platforms will become even more important for businesses as they strive to reach the top of the SERPs.

Advertisers will use AI to create more personalized ads for users based on their search history and browsing behaviour. We expect this trend to continue in 2023 as businesses strive to create more relevant and targeted advertising campaigns.


Great Tips:

  • Think Beyond Google 

Google may be the most popular search engine, but it’s not the only one out there. If you want your business to be visible to as many people as possible, you need to optimize for other search engines like Bing, Yahoo, and DuckDuckGo.

Fortunately, optimizing for these search engines is similar to optimizing for Google—it just requires a little extra effort.


  • Use tools to analyze your data and make changes where necessary

Analyze your data with tools like Google Search Console and understand the number of visitors from organic search, paid search, and social media.



These are just a few SEO trends we expect to see in 2023. As a business owner or marketing manager, ensure your SEO strategy is future-proof.

Stay up-to-date with the latest trends and ensure your website is optimized for voice search, mobile devices, and other emerging technologies.

By doing this, you can future-proof your SEO strategy and lay the foundation for continued success in the years ahead.

Tommy McDonald

Tommy is an SEO professional with years of experience running highly successful SEO companies, founded SerpLogic after noticing there was a major void when it came to options for SEO agencies needing a reliable and professional one-stop outsource solution.You can read all about me in the “About” page here on our blog!

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