How to Build the Most Valuable Online Asset: Your Personal Brand You need to be focused on building your personal brand. It doesn’t matter what kind of online business you have – it’s the most powerful asset you can own. It’s something you own 100%, no matter where your business ventures take you in the future. A strong personal brand can carry over and instantly power new businesses if you build it up the right way. Consumers connect with people, not brand names. It’s a long hard process to
10 Must-Knows About SEO & Online Marketing Beyond Links and Keywords SEO is all about keyword selection, links and content, right? Wrong. To the average person looking in, one would assume that SEO only consisted of these three elements, because it’s the only thing that 99.99% of search engine optimization blogs and experts talk about. Yes, they are very important (and huge parts of any SEO campaign) but if you focus on them alone you will never come out on top. Yes, that pun was
12 “To Do’s” Every Time You Publish a New Blog Post I used to bag on the whole “content is king” movement, until I started to experience the benefits of creating quality content on a regular basis. In fact, I contribute a lot of my agency’s success to content marketing. Blogging is something that not only produces great results for me, but it’s part of my job that I truly love. Creating a great blog post is one thing, but leveraging it to attract readers, engagement, and conversions is
[InfoGraphic] Why Infographics Should Be Part of Your SEO Strategy
So, want to reach more viewers? Paint them a picture -- and check out the infographic below to learn how to make it optimally educational...
Improve Your WordPress Website’s SEO Immediately Using These 15 Tips WordPress is the CMS of choice for a large number of websites around the world. In fact, WordPress powers 26% of the entire web and controls a 59.4% market share in the CMS category. These stats show you just how popular it is, so there is a very good chance that you are running your online business with WordPress, so I wanted to put together a blog post full of tips that could be easily implemented and cost nothing more
Attract More Sales Online Using These 10 Branding Tips If you conduct business online you are fully aware that in addition to a strong business brand, you need to have a solid personal brand. Consumers connect with people, not companies. This is why large corporations use celebrities to endorse them. The consumers automatically connect with the brand because of the celebrity. A lot of companies that have younger CEOs and executives are experiencing the benefit of personal branding, as they
The Many Different Marketing Faces of UFC Super Star Conor McGregor Conor McGregor is a beast, in and out of the octagon. He is electric when fighting, giving the crowd exactly what they paid to see, and he is a marketing genius that understands what buttons to push and how to conduct himself, making him one of the most popular UFC fighters in the history of the organization. If you read my blog on a regular basis you know that I’m a huge McGregor fan. I previously wrote an article about
The Truth Behind Authority Link Pricing: Why They Are So Damn Expensive “Wow, more than $1K for a single link? Why?” That is something I hear almost every single day. As my SEO agency, SerpLogic has evolved over the past couple years, we have focused on securing high quality authority links and media exposure for our clients. I can confidently say that we are one of the leading sources for top links with the most powerful metrics available. This is something that has taken a lot of time
The Definitive Guide to Understanding Your SEO ROI I see so many articles about online marketing and how it’s hard to calculate the ROI that an SEO campaign produces. Sure, it’s not as simple as opening up an AdWords account and seeing the spend vs. the sales generated, but it can be done in an effective way. I decided to put together a post that contained all of the tips and strategies that I use to calculate the ROI for my own search marketing, but also for the many clients of SerpLogic.