pokemon go

Why Pokémon Go is a Potential Marketing GOLDMINE & How to Take Advantage

Why Pokémon Go is a Potential Marketing Goldmine & How to Take Advantage Pokémon Go currently is the most popular app, breaking download records and surpassing some of the most popular apps in terms of users and time spent using it daily. When it was released, servers were crashing because of the number of new users signing up. It became an overnight success, but the game itself has been around for more than 20 years. Their timing was brilliant, because the same people that played

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marketing

When Money Is No Object. Online Reputation Management On Steroids!

When Money Is No Object. Online Reputation Management On Steroids! When having conversations with clients, I explain what we do and how we do it. Eventually the conversation turns to cost. Everyone at some point wants to know what it costs. That doesn’t mean they are trying to get me to commit to a specific price point, it means they want to know what it will cost me to do what I just explained. In the last couple of years a big focus for me has been premium content. I define premium content

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seo lies

14 Tell-All Signs Your SEO Agency is Full of Sh#t!

14 Tell-All Signs Your SEO Agency is Full of Sh#t Everyone is an SEO specialist these days. There is a new SEO agency popping up daily, and they all claim to have the magic formula to rank any keyword at the top spot. Sadly, most SEO companies are 1-man shows that are run out of a basement and they have no knowledge of how SEO really works, nor have they ever ranked anything. Re-sellers and amateurs account for 90% of the SEO companies out there. There are very few honest SEO agencies that

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technical SEO

6 Tips to Improve Your “Technical SEO” That Most Websites Completely IGNORE!

6 Tips to Improve Your "Technical SEO" That Most Websites Completely IGNORE! When it comes to SEO, most people focus on two aspects.. On-Site: 9 out of 10 websites aren’t doing anything more than installing an SEO plugin (like Yoast for example) and making sure they get a decent grade before publishing a page or post. Yeah, it helps, but a passing grade doesn’t really mean that your on-site SEO is perfect. Off-Site: Links. Is there really anything as important as links? No, and there

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high quality links

How to Score Those JUICY HIGH QUALITY Links from Your SEO Efforts

How to Score Those JUICY HIGH QUALITY Links from Your SEO Efforts Building links has always been an important, actually the MOST important, part of SEO. That hasn’t changed since Google first released their SERP algorithm. What HAS changed is the types of links that you need to build and how you need to go about building links. While “build links” has always been the objective, the ways in which we go about it has completely evolved and it will continue to change on a very regular basis,

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protect your seo

How to Protect Your SEO Investment From Being RUINED by Google

How to Protect Your SEO Investment From Being Ruined by Google It's one of the worst feelings you can experience in the IM and online world.. You wake up in the morning, open up your rank tracking software and it feels like you get virtually punched in the face and knocked out of your chair. You see nothing but red “down” arrows and all of your keywords have fallen significantly or disappeared entirely. Just like that, your traffic, sales, leads and money is done. Google just fucked up

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Business Message

Build Your SEO Agency The Right Way: 10 Must Have Departments to Deliver Success

Build Your SEO Agency The Right Way: 10 Must Have Departments to Deliver Success My SEO team has evolved lot over the past year. I used to have some virtual assistants and some micro workers to help deliver SEO services. Oh, how the times have changed. In order to deliver results that actually benefit a client these days it takes an entire team of people, all with different roles and responsibilities. This is why the days of $199 monthly SEO are long gone when it comes to long term SEO.

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brand mentions

8 Ways to Get Brand Mention Contextual Links That Google Loves

8 Ways to Get Brand Mention Contextual Links That Google Loves Are you ready for the biggest SEO bombshell? Sit down for this one and hold on tight… Links are still the NUMBER ONE ranking factor. Yes, Google still puts the most weight on links when calculating their ranking algorithm. You can listen to all the SEO influencers that preach about creating content that Google loves, but the truth is that Google loves links more. They always have and always will. While I have made a very

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ibiza marketing

13 Valuable Business Lessons The Ibiza Party Scene Can Teach You

13 Valuable Business Lessons The Ibiza Party Scene Can Teach You From May through September, Ibiza is the place to be seen and experience the party of a lifetime. There is not a hotter, more desirable destination among the young, wealthy and elite than Spain’s Balearic Islands during this time. If you check the social media accounts of the top celebrities during Ibiza’s opening parties, you will see that almost all of them are chartering private jets and going to take in the action. There

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