The Definitive Guide to Understanding Your SEO ROI I see so many articles about online marketing and how it’s hard to calculate the ROI that an SEO campaign produces. Sure, it’s not as simple as opening up an AdWords account and seeing the spend vs. the sales generated, but it can be done in an effective way. I decided to put together a post that contained all of the tips and strategies that I use to calculate the ROI for my own search marketing, but also for the many clients of SerpLogic.
SEO on STEROIDS: Over 35K Social Shares & 138K Unique Visitors from 1 Infographic! SEO has been constantly changing and evolving since the beginning, and you must be up to speed on current changes and trends if you want to stay above water online. What worked years ago will get you slapped silly by Google today, and what worked last year is already outdated. The biggest change that people still aren’t completely comprehending: it’s not just about keyword ranking any more. As a business
[InfoGraphic] Why Long Form Content Performs BETTER & How To Create It
Content of more than 2000 words, often referred to as "long form content" gets you more social signals, links, online visibility and of course website Authority! We've put together a detailed infographic below highlighting some of the benefits, we also help you in understanding how to create it!
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When Money Is No Object. Online Reputation Management On Steroids! When having conversations with clients, I explain what we do and how we do it. Eventually the conversation turns to cost. Everyone at some point wants to know what it costs. That doesn’t mean they are trying to get me to commit to a specific price point, it means they want to know what it will cost me to do what I just explained. In the last couple of years a big focus for me has been premium content. I define premium content
14 Tell-All Signs Your SEO Agency is Full of Sh#t Everyone is an SEO specialist these days. There is a new SEO agency popping up daily, and they all claim to have the magic formula to rank any keyword at the top spot. Sadly, most SEO companies are 1-man shows that are run out of a basement and they have no knowledge of how SEO really works, nor have they ever ranked anything. Re-sellers and amateurs account for 90% of the SEO companies out there. There are very few honest SEO agencies that
6 Tips to Improve Your "Technical SEO" That Most Websites Completely IGNORE! When it comes to SEO, most people focus on two aspects.. On-Site: 9 out of 10 websites aren’t doing anything more than installing an SEO plugin (like Yoast for example) and making sure they get a decent grade before publishing a page or post. Yeah, it helps, but a passing grade doesn’t really mean that your on-site SEO is perfect. Off-Site: Links. Is there really anything as important as links? No, and there
How to Score Those JUICY HIGH QUALITY Links from Your SEO Efforts Building links has always been an important, actually the MOST important, part of SEO. That hasn’t changed since Google first released their SERP algorithm. What HAS changed is the types of links that you need to build and how you need to go about building links. While “build links” has always been the objective, the ways in which we go about it has completely evolved and it will continue to change on a very regular basis,
How to Protect Your SEO Investment From Being Ruined by Google It's one of the worst feelings you can experience in the IM and online world.. You wake up in the morning, open up your rank tracking software and it feels like you get virtually punched in the face and knocked out of your chair. You see nothing but red “down” arrows and all of your keywords have fallen significantly or disappeared entirely. Just like that, your traffic, sales, leads and money is done. Google just fucked up