Anchor texts are the words that show when a hyperlink links your site to another location or document. Google and other search engines use this text to determine the subject matter of the linked-to source. After the Penguin update, Google began to scrutinize keywords more closely in anchor text. If the links all have the same keywords, this can trigger suspicion of “spamming”. With SerpLogic’s Anchor Creator, you can create legitimate links rich with a variety of keywords to help generate traffic to your site.