EXPERT SERIES: SERPWoo’s “CCarter” Dropping Serious Marketing Knowledge Bombs!

I’ve been really looking forward to this post for quite some time now. I’ve followed CCarter since I first started my IM journey, back when he used to share those epic tutorials of his on the Wicked Fire forums back in it’s heyday. He’s still out there in the trenches sharing knowledge, building his empire and destroying his competition.

We’ve proudly displayed his company SERPWoo’s banner here on SerpLogic since we first launched, because we know a good thing when we see it! It’s a pleasure to have him answer a few questions for us on SerpLogic.

Let’s get down to it..

1. You’ve been around for a long time man, I remember reading in awe your posts back in the day on WickedFire. What do you feel has kept you around this long? So many don’t make it.

I’m a marketer first and foremost – SEO is a single tool in the toolkit. These gurus that come and go usually are one or two trick ponies – they aren’t actual marketers. And I’m not trying to insult or throw mud but there is a distinct difference.

Marketing is about using a medium of communication to get your message out there. First and foremost you have to understand the audience, the lingo, and WHY they would listen to you. Meanwhile SEO is a waiting game for the most part. You are waiting for someone to look for a solution and hopefully your website will be in the top 3 so you’ll get traffic. It’s not pro-active – and it’s getting tougher each day since Google will continue tightening it’s belt. The Google traffic is lucrative, but at the same time there are barriers like the 1 year mark filter that stumps website owners ability to generate traffic until they hit that mark. Most SEOs don’t have that type of patience and they leave the industry.

What I try to do with marketing is teach people that there are millions of websites on the internet and thousands of them have your potential audience on there – you don’t need to wait to generate traffic today, you just have to come at it with a marketer/hacker mentality. Become a hunter, study your prey, understand their habits and patterns, understand their “WHY”, and then after weeks and months of studying a platform – only then do you attack. In this day and age there is no patience or focus – everyone wants a step by step guide – a quick 1, 2, 3, and BAM instant traffic.

The reality is like ANYTHING worth pursuing in life you’ll need to put in sweat. At one point I was teaching a free traffic leaking bootcamp for people that wanted to generate massive traffic – EVERYONE learned how to generate up to 1,000 visitors in a single day. There were several super-stars that got IT, and were able to get up to 100,000 visitors in a single day – targeted.

You know what it’s like to have that type of power? That type of freedom? Push a button and 100,000+ visitors come to your site in a day?

When as a marketer you understand EVERY WEBSITE, everything you can see, feel, and touch can be a source of traffic – you have taken off the blinders. Think about it, the t-shirt most people wear have logos on them, it’s a source of brand awareness for that company = traffic. I’m sitting here looking at napkins from Starbucks near my monitor – I know it’s from Starbucks cause there is a freaking Starbucks logo on the damn napkin – you think that’s a coincidence? Even McDonalds has their logo embedded in their napkins – cause they know ANYTHING and EVERYTHING can be a source of revenue.

2. I know you’re a jack of all trades. But how did you originally get started in IM?

Hustling was my addiction. Ever since I was about 11 or 12 I read and studied marketing strategies and business strategies DAILY. I also began programming at the same time in C++ and perl. This was pre-Google, so putting in over 15+ years of understanding marketing concepts – cause I was addicted to it, and coding daily for 15+ years made me into what I am today. When Google came around I was entering high school and by then I was doing traffic leaks to get visitors to my Angelfire sites and at the same time selling candy at school to generate actual income for myself.

It was only when Ebay and Paypal in particular came onto the scene where traffic equalled money for me. The traffic was generated from hustling daily to drop my links on forums and create engaging conversations. I didn’t get into Google traffic until about 2006 and even then it was PPC traffic. But then I saw that the SEO traffic was “FREE” – I use quotes cause it was never really Free. It had a lower cost, but overall you still have to pay for content, images, videos, interactive javascript, and do the hourly work of outreach and getting links.

The thing about it is I was never 100% SEO – I knew a ton cause I sat there studying different techniques, absorbing BlueHatSEO and trying the different methods from there. Eli taught me to think outside the box more than any other marketer – he was digital like I was becoming. But the one thing I learned early on from my days of selling candy at school was diversity. For example most other candy sellers sold just Airheads candy cause it was easy to transport, didn’t need any special equipment. I sold Airheads, Oreo cookies, snickers, Capri Suns – they were always ice cold till lunch time cause I figured out you can freeze the Capri Suns the night before and then use ice packs to keep things cold throughout the day. I bought a “Giants” Duffel bag to carry all the food in.


I walked around with this bag 95% full of food, 5% school materials.
I made about $60-80 a day, but that’s cause I diversified and knew people wanted more than “Airheads” all day. By lunch I’d be 80% gone, and to get rid of the rest I’d setup shop right next to the vending machines in school, it was nuts I had to hire look outs for school administrators and some were brazen enough to come buy from me. At least when they did have to shut me down they didn’t take my money and confiscate the food. Thinking back none of the administrators actually just took anything as a bribe, guess I was lucky. I then was able to expand to middle school with my little brother. I was always about hustling for money and always wanted to being a business owner my whole life. Eventually I shutdown the operation in junior year cause I had other priorities – mostly chasing girls.

Anyway the point is I knew to never rely on one source of anything cause it can come crashing down – so with SEO I never let it get more than 40% of my total traffic. When it would start creeping over 40% I’d go on marketing campaigns to generate more referring traffic and direct sources of traffic which eventually “suppressed” the percentage of traffic from a single source. I still hustled to get traffic even as SEO traffic kept growing.

I was one of the early people to buy dropped domains that had traffic. At one point on Wickedfire I had a case study where I bought a dropped domain for $800 that I resurrected and then generated over 100K visitors in a single month – without me doing ANYTHING ELSE. But those days are long gone. People got hip to the buying websites for traffic and now sites like that go for $5K+, but there are still gems with traffic, but you are looking at 1-2K+. I never bought website for SEO benefits – just traffic. I cut to the chase. Marketing is about getting traffic – all this other shit with “Mito tags” and whatever doesn’t mean anything if you are sitting around waiting 1+ years to generate a single dollar – might as well go get a day job.

3. Were you coding before getting into IM or did you learn this later to help with your IM projects?

I was coding in C++, C, VB, and Perl since about 1995 – way before I got access to the “FULL” internet (Fun fact: 98% of SERPWoo’s members area is coded in Perl). Back then I was limited to AOL and creating Visual Basics programs. I always felt coding was an art form more than a mundane activity. It’s creating something out of nothing – creativity and functionality meshed into a singular unit. Functional and purposeful art. It’s definitely one of those things that’s about the journey more so than the end result of what you create.

In coding you are trying to solve a very complex problem, and there are times you can sit there and work on creating a solution one way for days, then another way for weeks – and then bam the perfect solution presents itself. It’s a form of zen meditation – to completely blank out and try to solve a problem and be completely immersed in that problem.

It’s also one reason I haven’t really been publishing any new content or blogposts for a while now – I’ve been in the digital mines for so long now – 95% of my time is spent on trying to solve a problem and I love every moment of it.

4. What drove you guys to originally build SERPWoo? Where did the inspiration come from?

I had just quit the Marketing Agency I owned with another business partner and was just “retired” for the most part. Had enough coming in that I was comfortable. Then eliquid (Jason Brown), showed our Daily Hustle group a screenshot of a bunch of lines that were SERP positions. I didn’t think nothing of it at the time except, “that could be cool”. Then he showed the group again some months later and started talking about why he needed it. You see he was running various “services” – I’ll say it: spamming services, and selling it on BST at Wickedfire and other forums. His services were infamous for getting results. What he used these line charts for was to monitor spammy niches like “Garcinia Cambogia” or “Replica Gucci” and find out what the latest spammers are doing. Example:

^^ the problem is if you are looking at the SERPs from a single day you just see today’s data. If you however are monitoring the top 20, you can see which URL is worth actually going after cause THEIR “SEO”, “SPAM”, “GSA LIST” or whatever is more solid. In the above example which URL would you rather look up the backlink profile of? The urls that were there in a highly spammed niche, but only for a week, or the one URL that has been ranking for MONTHS and continues to?

He figured out that by knowing WHO to look up the backlink profile for was more important for SEO – and that can only be done through historical data and monitoring things going forward – THAT is why all his BST SEO/spamming services always worked crazy good. To the point others waited for him to bring out a new service and then order his service and try to duplicate his spam service’s backlink profile – they didn’t want to be in the trenches – eliquid was deep in the trenches.

When I saw that I KNEW this was huge – however I didn’t know how big it was until we launched. People say if you can get a single paying customer within 72 hours of a business you’ve struck something. We went live, buggy and all, on Jun 26, 2014 and within the first 5 days we had over 100 paying customers with thousands of free users. We were blown away, cause they saw what we thought a fraction of people would see. Since then it’s just been still growing by word of mouth.

In summary I needed and wanted a new project and eliquid had this project on the backburner for 2+ years before I came along. We got together – and the rest is history. He thought like I thought, we were on the same wavelength for a ton of things and that’s when I knew this was a perfect matching partnership. THAT IS RARE. My last partnership ended up in a disaster, so when you do find someone that’s a great fit cherish it!

5. If you could give newbies some pieces of solid advice, what would they be?

Focus on the few not the many. Do something you can be proud of and are willing to toil on late at midnight on a Saturday night. If you provide true value to users they’ll happily pay for it. It doesn’t matter if you are creating a MFA (Made For Adsense) website, an affiliate marketing website to push some health idea, or a SAAS – provide true value to end users, the money will flow.

Regarding marketing – don’t just waste your time with SEO and waiting for Google – hustle. When we launched SERPWoo we launched at multiple places within the industry, and that helped spread the word faster. If we were to have waited for “Google SEO Traffic” we’d be dead – even 3+ years into this over 90% of our traffic comes from referring traffic, affiliates, and other sources – I’d be shocked if we ranked for anything serious regarding rank tracking – yet every month or other month we break new MRR (Monthly Recurring Revenue) records. If you have the hustle and have a product/service that provides REAL value you’ve got a winning formula.

However none of that matters if your customer service is garbage. I’ve seen great tools and services get dismantled by public opinion simply because they took weeks to reply back to customers. At SERPWoo you’ll have a response within 24 hours at the very least, our average wait time is 33 minutes – cause I’m a fanatic when it comes to customer service.

And don’t be scared to talk to your customers, they have been the #1 source for 90% of our newest and latest features, a conversation here and there next thing you know an idea that changes the game pops up.

Another piece of advice – always act out of your mind aka crazy – cause when it’s time to pivot there will be less resistance 😉

Another piece of advice – always be willing to test new ideas and theories – because if you start denying new ideas some younger, faster, and smarter kid will come and clobber you into oblivion – crushing your business since you were the “old timer” who refused to get with the times. Remember the New Gods are eating up the old gods.

We can eat or be eaten.
The Amazons, Facebooks, Googles of the current world are eating up the old guard like newspapers, phone books, and other old media – basically businesses and people who refused to get with the times. Think about the guy that sits there still ONLY advertising in the yellow pages… What future does he have? So be willing to constantly try new and different things since that is the only way you can stay competitive.

6. What has been some of your most memorable moments over the years?

The most memorable moment was when we hit the 100th paying customer on the 5th day, and then looked up what average SAASes do to hit 100 paying customers – usually that takes 3-6 months, we were thinking and planning for a year to get to 100 paying customers. I just remember thinking – WTF! We probably got something here…

Other favorable moments were competitors going out of business and attempting to have us buy them out – we’ve entertained over 9 of these guys, but never pulled the trigger since it didn’t make sense. I research all my competitors and have folders upon folders of them and their features, what their customers say about them, in as much deep detail as possible. I usually go through them once a week to see what they are up to, and then noticed some have gone out of business, then a couple of days later I get a random email from these guys that I’ve never talked to asking if we want their company – it still shocks me that we were able to put a dent in this industry.

We never planned or set out to “conquer” anything – we were mostly just “let see what happens” maybe we’ll generate some beer money until the next project or something. But it blew up – quickly, and at times the momentum overwhelmed me, but what I’ve been taught is when the iron is hot keep striking! – cause everything comes to an end…

Another favorite moment – constantly happens is when we see competitors signing up for accounts within our service and then testing out different features they want to copy and mimic. It’s crazy cause they use their @sem****.com email accounts without a care in the world. Don’t they think we have alerts?

It’s all part of the game, but when you see that the competition is taking you seriously – you’re a contender. There is no better feeling than seeing a major brand sign-up for your service or a competitor take the time to research you up and down to figure out what ideas they can copy, mimic, or steal – it shows you you are on the right path. If they aren’t stealing from me then I’m irrelevant.

7. How do you stay motivated? What makes those gears turn?

I’ll admit there are days, weeks, and months that feel like a forever loop – over and over and over.

It feels like you are doing the same thing with no real progress, but then something magical happens… and something great is born out of idea that changes everything.

Ever since I was little I wanted to create something that created value while doing business around the world. It’s why I studied marketing for hours at a time for years. It’s why I became a programmer. When I went into the corporate workforce I felt my skills weren’t being fully utilized, it was always 1% of what I was capable of and lacked creativity and challenges – with SERPWoo and the new SAAS coming out I’m constantly challenged and pushing my limits of coding, design, and trying to crack that perfect formula so users are happy.

I love all the frustration and every moment of it. The challenge of being the best is what drives me the most. Right now I’m lacking in a heavy marketing push but we plan on overcoming that in the next several months. There is a “peace” about being in the code and pushing your mind to create something to fix a problem or find a solution that keeps me focused. There are times that days go by and I’ve only left the computer maybe 1-2 times cause I love the challenge.

I’ll tell you one thing about motivation though that everyone reading should really sit down and contemplate. Motivation cannot come from an external source. No amount of motivational videos, seminars, books or courses are going to create lasting external motivation without the internal adjustment – all you have to do is take a look at people at the gym and the state of obesity in the world. If something is not important to you internally – if there is no drive, then you’ll find yourself washing dishes or cleaning your house versus writing that blogpost that can take your business to the next level (or getting to the gym).

I’m going to talk about this in a future “CCarter Weekly” at Builder Society – I have a gauge on how you can tell if you are serious about your business or the project you are in: 3,000 phone calls. If you are willing to make 3,000 phone calls in a single month, 100 a day for that project – whether it’s to get investment or gain new customers, or create partnerships that can generate you more money, if you are willing to do that without quitting then you have the passion for that business you are in.

If the back of your mind is now coming up with excuses and you think you can cut corners then the reality is the project you are working on is not that important to you and you’ll soon burn out from lack of inner desire to win within that business. It will come out as a self-sabotaging manifestation or you skipping off to do something more exciting when you could have put in 1 or 2 hours more work into the current venture. All you have to do is figure out your gut reaction to hearing “3,000 phone calls”. And here is the kicker I hate talking to people on the phone, but when I’m talking about my business I’ll talk to anyone that’s willing to listen and can spend hours talking about it.

“Oh but we’re in the ‘Digital Age’ CCarter – we can just rank with SEO and wait for the millions to come in right?” – No. You can try and fail like the millions of SEOs that just wait for Google to send them traffic but nothing beats direct human interaction where you can hear the tone of the person and can determine whether they are serious or just stringing you along. Gary Vee had a great video about this (click to view):

Click To View Cold Contact Video

He states if he had a beer website he would go to Google and type in “Beer” and then go down the list and call every single one asking them who he would need to contact about advertising on his website. You see that direct interaction is critical – maybe 90% of those beer owners didn’t know they could directly advertise on websites without having to go through Google Adwords or other operations. BAM you just cut out the middleman and now have a direct relationship with potential sponsors in your industry. Human interaction leads to networking opportunities that are lost within the digital age.

You have to hustle for anything you think is worth spending your time on – or you could wait and see what happens? One road takes destiny into your own hands, the other puts your destiny in other people’s hands – who do you think wins in such a battle – the passive or the aggressive? You cannot deny reality, look at the world – who wins in this realm where power is the motivating factor – the passive or the aggressive?

8. What do a lot of people lack when attempting success?

Patience and the will to work hard and long hours at something BEFORE there is a reward. The problem with the digital age is when you post an image on Instagram, Facebook, or any other social media you get people to “like” it giving you instant gratification/euphoria – it becomes addicting. The problem is it’s instant and quells desires for “long term” feeling of gratification. Social media is designed and engineer to suck you in and rewards you for becoming a zombie. The more likes you get the more the chemicals in your brain trigger that euphoric state of “I belong, I’m liked” – bla bla bla.

Without cutting a lot of the waste of time and nonsense off you’ll never get away from the distraction that are engineered to suck you in. And here is really what’s interesting – since there are more zombies today now than ever you can easily win by simply staying focused and not distracted at your task.

Think about all the super successful people in history – whether it’s Elon Musk, Mark Zuckerberg, Lebron James, Michael Jordan, or Alexander The Great. These people have dedicated their lives to fulfilling their dreams and goals – they’ve worked thousands up on thousands of hours that YOU WILL NEVER SEE OR HEAR ABOUT towards their dream. They’ve practice the jump shot or sat at computer monitors decoding error bugs or practiced sword fighting to conquer their enemies for HOURS at a time. You think Mark Zuckerberg really gives a shit if you like him or not? You think Bill Gates does? They are on a mission meanwhile everyone else is just passively observing life. Getting more likes isn’t going to put more money in your bank account or give you more opportunities to do what you want in this life WITH YOUR LIFE.

And every time when I hear somebody criticizing me, I will be glad and say, ‘My idea is on the road.” – Li Zongwu (Thick Black Theory)
Experts say you need to hit 10,000 hours at something to become a master at it. How many people do you think in this day and age are willing to put in 10,000 hours towards anything without instant gratification? Remember you are talking about zombies…

As a society we are going to get clobbered with another culture/society is taking development and technology seriously while our masses are getting “likes” to feel that instant gratification. But I digress – now a days putting 10,000 hours doesn’t seem appealing unless you really want it.

We only make changes for two reasons, desperation or inspiration” – Dan Peña
I see the result directly in people willing to hustle and learn a craft. This one dude in the Traffic Leak Bootcamp worked every day for 6 months (and created a follow along journal) WITHOUT success to traffic leak and generate traffic – every single day he would create multiple attempts at traffic leaks. After 2-3 months he was able to get to the 1,000 visitors a day mark. He kept grinding and toiling at it, after 4-5 months he was able to generate 10,000 visitors a day. Eventually he hit it big with over 100,000 visitors in a single traffic leak – but it took him 6 months of trial and error, learning from his mistakes and then improving upon them. Most people aren’t willing to do that, they’ll try a couple of times and give up – they aren’t serious, or aren’t desperate enough to put in serious work.

Another dude came in when I challenged the BuSo community to write what the hardest part of online marketing is and dropped a bullet-point step by step of the traffic leak tactics and did 7,000 visits in less than 24 hours THAT DAY RIGHT THEN AND THERE to prove it was easy: Hardest Part of Online Marketing post #29892

People have to learn how to master patience and focus – you can attain anything you truly desire with those two skills.

Public Service Announcement: I recommend checking out the FREE 30 days Digital Strategy Crash Course at Builder Society. We wrote long and lengthy crash course topics on strategies, marketing tactics, and what you can do to dominate your competition – and it’s completely free. Anything and everything you ever wanted to learn about digital marketing is answered, whether you are a newbie or expert that could use a new perspective within the digital realm. We welcome all – except spammers.

9. What type of businesses, industries, or business models do you prefer to work in?

Anything that has long term potential and doesn’t look like a fad. For example “fidget spinners” – that’s the current fad at the moment, if someone were to come to me and try to get me in on a project related to that I would decline since it’s clear as day it’s not going to be here for the long term.

However there are solid proven models like advertising and business will always need to drive more customers – unless there is no such thing as “business” anymore – businesses will need more customers and want to make more profits. You can operate within that realm and make a lot of money.

I prefer to be on the B2B (business to business) side of the equation versus the B2C (business to consumer) side. Business have solid needs and requirements that you can fulfill. They are more predictable in nature, consumers’ needs change more rapidly and you can be on top tomorrow and be gone the next day. It’s almost the same with business but there are more “whispers” of potential problems within your business model if you are heading towards a cliff – it’s easier to pivot if you are constantly asking yourself whether you have your head in the sand on an issue within your business or are really reading the pulse of the environment.

10. What traits do you look for in a business partner?

Grind and hustle. There is nothing like sitting there in a Red Alert moment and trying to get 3-4 critical servers that crashed back online to let you know whether you’re in business with the right partner. In the past some business partners would just have me in the fire by myself and check in to see if things were fixed. If someone isn’t willing to work through the night and work through sleep to fix a major problem with your business – you’re in a bad partnership.

You need someone you can rely on to be in the trenches with you. The only way to really tell you this is how they conduct themselves during a red alert aka emergency moment. If they are willing to grind and hustle I’ll go to hell and back with them no matter what. However if they are flakey in the beginning nothing will change, might as well move on to the next project, you’ll save a ton of time and energy – and potentially years of unnecessary work.

11. Do you recommend any books to switch mental focuses and become a winner?

There isn’t going to be any serious book that’s going to tell you how to run YOUR business better. Think about it, if it’s published then it’s outdated. I will however recommend several things to switch how you think about life, they are in order of importance:

  1. Thick Black Theory by Li Zongwu (Good luck trying to find this along with “Thick Black Scripture”)
  2. Thick Face, Black Heart by Chin Ning Chu
  3. As a Man Thinketh by James Allen
  4. The 50th Law by 50 cents and Robert Greene
  5. The 48 Laws of Power by Robert Greene
  6. The 33 Strategies of War by Robert Greene
  7. Mastery by Robert Greene

I’m not going to summarize them cause if you are that lazy – this life is not for you.

My students will be better than me. Once they finish the lessons, and I battle them – I’ll lose for sure…” – Li Zongwu (Thick Black Theory)

12. You’re constantly updating and adding to it. What have you guys got planned for SERPWoo over the next 6 – 12 months?

In the next 6-12 months SERPWoo is going to transform the way SEOs see their data. It’s currently the ONLY ORM (online reputation management) tool that allows you to visually see your positive and negative URLs, tags URLs red for negative, green for positive, and then show your clients improvements. What we plan on doing next is going deeper into the SEO data we’ve collected for users and allowing them to find patterns by surfacing more critical data. For example in eliquid’s original concept, if SERPWoo notices a website URL is starting to rank for multiple keywords in your niche you would want to be alerted without having to hunt for this new dangerous competitor correct?

The problem right now in SEO is there is a ton of talk by gurus and very little action and results from people in the trenches. Since the first Penguin the landscape has dried up since the people like eliquid, Grindstones, Bofus – RIP TheHobbster, of the world decided to stop talking – so now to be in the trenches and see what’s really going on you can’t rely on blogs anymore, and with RankBrain every single niche has now their own ranking factors – as well as each keyword.

RankBrain might focus on title tags and description for dentists for example but for plumbers it’ll focus on data from Google reviews and hours of operation versus “links” – it’s so crazy with so much data – no one wants to shift through all of that – a tool that helps you find new opportunities and highlight competitors that you need to look up and monitor is needed – that’s the future of SERPWoo.

13. Who are your biggest influences in the business world? Are there any marketers/businesses that you follow?

Steve Jobs, Elon Musk, Jay-Z, Alexander The Great, and Genghis khan are my influencers – everyone else falls terribly short of what’s possible. As well I only follow people that I know personally are in the trenches. If they aren’t in the trenches they are just blogging about something from a forum they read – and if it’s on a forum then the technique is already too late. That’s what’s going to happen with PBNs – they’ll get dismantled like all the other techniques and you’ll see all these gurus that teach “PBNs” as their one and only trick of the trade disappear like the people that were peddling “link wheels”.

14. Where do you see IM in the next 1 – 2 years? Anything you feel is going to be big?

SEO is going to be dead in 1-2 years. No one serious is going to talk about SEO as a standalone option for generating money on the internet. It’s going to be 3rd world spammers and gurus selling you $37.97 packages or their latest PBNs – if it already isn’t.

What will rise up are more mature marketers that focus on end user satisfaction – at least those are the ones that will be making actual money. A newbie at SEO with no connections, no idea, and just a word processor program is going to have to get to writing and even then it’ll take a year for actual serious results – in this day and age who has time for that?

Social Media is becoming just a convoluted soup of fake and half news. I’d love to see what happens if the internet just shuts down for a week and people reset their brains… and get off my lawn.

Right now we are in an increasingly spinning cycle where worlds are colliding and information is so overwhelming it cripples your productivity if you get caught up in it. Look at the USA political cycle – people normally would have exited “politics mode” after the election, but this time it’s different, people are still going on and on 8 months later – I don’t know what that means, but a collision course of mega forces is the only foreseeable outcome – massive chaos. And within chaos brings massive opportunities.

Alright I gotta take off. If you like what I wrote about and want more you can follow me on twitter @MercenaryCarter or visit my blog at MoneyOverEthics.com (although my posts are extremely infrequent). I spend any free time I have at BuilderSociety.com where I keep a running journal on my ventures in creating 2 SAASes – we’re a tight-knit community of thinkers, business owners, and hustlers looking to build assets and long term businesses.

I’m also Co-Founder of SERPWoo which has become the #1 contender for the best SEO rank tracking and ORM monitoring software in the history of ever.

15. One last thing, what’s your biggest regret?

Not taking the leap sooner in taking full control of my destiny.

The thing is when you work for others you are assuming they have some more “magical” knowledge in a subject matter versus you and therefore have some sort of safety net. But then you start peeling off the layers of reality when you watch people and realize they don’t have any magic powers or know more than you do – they just have the drive and hustle to get the job done no matter what. And when you are able to understand that it’s about sheer determination on winning because you have no choice – making the leap makes more sense since you’ll be in the driver seat.

Now if you are scared of fully controlling your destiny then you’ll constantly look for safety nets that don’t really exist – and you know it deep down. You can lose your job, your employer or managers can make bad decisions and the company goes under – a ton of other things can go wrong and when you aren’t in control you have no power to course correct. More people would be happier if they just took more risk and leaps of faith in themselves and their dreams versus working to make someone else’s dreams become a reality.

If you only have one life and you know it’ll come to an end one day, you might as well spend it on exhausting yourself towards your own dreams and goals.

Attain or die exhausted in the endeavor!

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Tommy McDonald

You can read all about me in the "About" page here on the blog!

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