Browsing category: All Things Marketing

How We Turned a Small Blog into a MILLION DOLLAR SEO Company in ONE YEAR!

How We Turned a Small Blog into a Million Dollar SEO Company in One Year One million dollars. That’s the holy grail of online business achievements. Nobody starts a business and says, “I want to do $350,000 in revenue this year.” Sure, that number is great, but it isn’t a milestone that many chase after. Now, think of how many business owners say, “I want to do one million dollars this year.” A lot of them. It’s a magical number. My marketing agency, SerpLogic crossed the million dollar revenue mark in less than one year. We

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How to GROW Your E-Commerce Website Sales ON A BUDGET!

How to Grow Your E-Commerce Website Sales on a Budget An e-commerce website can be an extremely profitable online business, allowing you to sell products that you create or drop ship to all corners of the world. The only obstacle is getting people to find your website and place your offer where they can see it. So, if you are working with a limited budget you might be very frustrated or even considering giving up. Don’t, because there are plenty of ways to grow an e-commerce website while working with a tight budget. I’ve

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How to Build the MOST VALUABLE Online Asset: Your Personal Brand!

How to Build the Most Valuable Online Asset: Your Personal Brand You need to be focused on building your personal brand. It doesn’t matter what kind of online business you have – it’s the most powerful asset you can own. It’s something you own 100%, no matter where your business ventures take you in the future. A strong personal brand can carry over and instantly power new businesses if you build it up the right way. Consumers connect with people, not brand names. It’s a long hard process to build a strong personal brand,

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12 “To Do’s” EVERY TIME You Publish a New Blog Post

12 “To Do’s” Every Time You Publish a New Blog Post I used to bag on the whole “content is king” movement, until I started to experience the benefits of creating quality content on a regular basis. In fact, I contribute a lot of my agency’s success to content marketing. Blogging is something that not only produces great results for me, but it’s part of my job that I truly love. Creating a great blog post is one thing, but leveraging it to attract readers, engagement, and conversions is another thing. Everyone has a blog these

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The Many Different MARKETING FACES of UFC Super Star “Conor McGregor”

The Many Different Marketing Faces of UFC Super Star Conor McGregor Conor McGregor is a beast, in and out of the octagon. He is electric when fighting, giving the crowd exactly what they paid to see, and he is a marketing genius that understands what buttons to push and how to conduct himself, making him one of the most popular UFC fighters in the history of the organization. If you read my blog on a regular basis you know that I’m a huge McGregor fan. I previously wrote an article about specific marketing tips that everyone

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The DEFINITIVE Guide to Understanding Your SEO ROI!

The Definitive Guide to Understanding Your SEO ROI I see so many articles about online marketing and how it’s hard to calculate the ROI that an SEO campaign produces. Sure, it’s not as simple as opening up an AdWords account and seeing the spend vs. the sales generated, but it can be done in an effective way. I decided to put together a post that contained all of the tips and strategies that I use to calculate the ROI for my own search marketing, but also for the many clients of SerpLogic. After all, if we can’t show our

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Why Pokémon Go is a Potential Marketing GOLDMINE & How to Take Advantage

Why Pokémon Go is a Potential Marketing Goldmine & How to Take Advantage Pokémon Go currently is the most popular app, breaking download records and surpassing some of the most popular apps in terms of users and time spent using it daily. When it was released, servers were crashing because of the number of new users signing up. It became an overnight success, but the game itself has been around for more than 20 years. Their timing was brilliant, because the same people that played Pokémon back in the day are now in that

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When Money Is No Object. Online Reputation Management On Steroids!

When Money Is No Object. Online Reputation Management On Steroids! When having conversations with clients, I explain what we do and how we do it. Eventually the conversation turns to cost. Everyone at some point wants to know what it costs. That doesn’t mean they are trying to get me to commit to a specific price point, it means they want to know what it will cost me to do what I just explained. In the last couple of years a big focus for me has been premium content. I define premium content by giving examples. Huffington

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8 Ways to Get Brand Mention Contextual Links That Google Loves

8 Ways to Get Brand Mention Contextual Links That Google Loves Are you ready for the biggest SEO bombshell? Sit down for this one and hold on tight… Links are still the NUMBER ONE ranking factor. Yes, Google still puts the most weight on links when calculating their ranking algorithm. You can listen to all the SEO influencers that preach about creating content that Google loves, but the truth is that Google loves links more. They always have and always will. While I have made a very dramatic shift into the white hat SEO

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